+ Sony Pictures Home Entertainment and Blu-ray™ are changing the way you watch movies! Be part of the ultimate in high definition by creating your own poster, ad or video for Blu-ray™. Sony encourages you to design an original, exciting and passionate expression of why Blu-ray™ offers the best movie experience with its high definition, better than cable or satellite quality, better picture than DVD and pure hi-def audio! Come up with an incredible idea and incorporate the Blu-ray™ and Sony Pictures Home Entertainment logos as well as the tagline "Why Blu?" and you could win amazing Sony prizes including a Sony PlayStation® 3 with built-in Blu-ray Disc™ Player and $250 cash or scholarship! + Grand Prize: One winner, selected by Sony from the top 50 highest-scoring entries, will win a Sony PlayStation® 3 with a built in Blu-ray Disc™ player. Sony will also include a collection of 8 Sony Pictures Home Entertainment Blu-ray™ movies including Surf's Up, Open Season, Across the Universe, Hitch, Fifth Element, Hellboy, A Knight's Tale, 50 First Dates, and $250 cash or scholarship! (Total ARV: $889) + July 30 deadline + Create an original Blu-ray™ poster, ad or video expressing how Blu-ray™ is the best way to watch movies and incorporate the "Why Blu?" tagline. You may use any of the provided assets from the Blu-ray™ Art Kit in your creation. Don't forget to include both the Blu-ray™ and Sony Pictures Home Entertainment logos!